What each message costs
Pick your billing currency and recipient country. The numbers below are what you pay per message.
Billed in
sending to
MINIMUM TO ADD FUNDS
₹
1,000
/ Add Funds
First-time only ₹500
Marketing
₹
—
per msg
Utility
₹
—
per msg
Auth
₹
—
per msg
Auth. Int.
₹
—
per msg
AI reply
₹
—
per reply
+ ₹— per incoming customer message·₹— platform fee on Meta-rejected sends
When you send a message to a customer
Template messages you send out — promos, alerts, OTPs.
₹
—
Promotions, campaigns, announcements
₹
—
Order updates, reminders, alerts
₹
—
OTPs, verification codes
Not available for this market
OTPs delivered across borders
₹
—
Only when Meta returns an error mid-send. Pre-Meta failures are always free.
When a customer messages you
Messages customers send you, and the AI replies your assistant sends back.
₹
—
When a customer messages you. Always received, even when your balance is low.
₹
—
Only when your AI assistant processes and replies. Skipped if you route to a human.