Everything you need to run
WhatsApp and Instagram
49 guides covering both channels, written in the order you will need them. Start at the top if you are new, or jump to what you are stuck on.
The path from signing up to your first message
7 steps, in order — this is the WhatsApp path, and it is the one that sets up your account and billing. Each step assumes the one before it, so the quickest route is straight down.
What Wap2b is, and what you'll need
How the pieces fit together, and what to have ready before you start.
Create your account
Sign up, verify your email, and choose the billing currency you keep for good.
Connect your WhatsApp number
The Meta sign-up walkthrough, and why connected is not yet ready to send.
Add funds to your balance
Minimums, GST, and how prepaid billing works.
Send your first message
The shortest path from a funded account to a delivered message.
Find your way around
What the dashboard tiles mean and where every feature lives.
Words you'll see in this manual
Plain-English definitions of every term WhatsApp and Wap2b use.
You are set up and sending. Everything below is reference.
Using Instagram too? Connecting it takes a couple of minutes.
How WhatsApp messaging works
These are Meta's rules, not ours — they apply to every provider equally. Read them once and most surprises disappear.
The 24-hour window
The one rule behind most confusion — and why replies inside it are free.
Why templates have to be approved
What a template is, why Meta checks it, and which category to pick.
Who you're allowed to message
Opt-in in plain language, and the compliant ways to collect it.
Messaging limits and quality rating
Why a new number is capped, how the cap lifts, and what puts it at risk.
Once you are up and running
The work itself, on both channels. Dip in when you need it — nothing here depends on anything else.
Contacts
Build and organise the list of people you message.
Message content
Everything you compose before you send: templates, media and flows.
Broadcasts
Send an approved template to many people at once.
Conversations
Handle incoming chats — on your own or as a team.
Getting customers to message you
Ways to let customers start the chat, so you are not always the one paying to open it.
AI Assistants
Let an assistant answer routine questions for you.
Answer DMs, handle comments and publish posts — same dashboard, same balance.
Money, reports, and when it breaks
What things cost, what was sent, and straight answers to the things that actually go wrong.
Billing
What things cost and how your balance works.
Reports and logs
Find out what was sent, to whom, and what it cost.
Your account and team
Account details, who has access, and how to reach us.
When something goes wrong
Straight answers to the things that actually break.
Building an integration?
Endpoints, authentication and callbacks are in the full REST reference. Start with Using the API and webhooks for where to get a key and what the API covers.
The reference lives inside the app — you will need a Wap2b account, and to be signed in, to open it. This manual does not.